Afternoon, Julia.

Nothing declared yet. Tell me what today is for, or just think out loud.

It sees today: your focus, the block you are in, what you have captured. ⌘K to file anything.

Backlog 2

Design the 12-week group-coaching cohort offerM

Write the 5-email nurture sequence for new leadsL

Today 4

Record this week's short-form clip on burnoutM

Confirm Thursday's team-coaching workshopM

Prep Tuesday's session with Nadia (exec client)M

Follow up with 3 discovery-call no-showsM

Doing 0

Done 0

Drag between columns · click a card for details. The founder hour pulls from Today, top-down.

The morning deskTuesday · 05:00

Everything that matters this morning, and nothing else.

Markets

S&P 500

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NASDAQ

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EUR/USD

1.146

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Brent

$84.6

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BTC

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The number

$7.3B

the global coaching market, 2026

Growing double digits a year as companies re-fund development. The tailwind is real - position your cohort as sustainable performance, not a nice-to-have.

ICF Global

What the editor kept

HBR1

Corporate L&D budgets rebound 12% for 2026

Companies are funding development again - a real opening to pitch team-coaching retainers this quarter.

WSJ2

Burnout claims hit a post-pandemic high in tech

Your exact market is hurting. Sharpen the “sustainable performance” angle in every discovery call.

The Information3

AI note-takers become standard in coaching tools

Table stakes now - your edge is the human read between sessions, not the transcript.

Against your goal

One deep read

The Coaching Habit - Michael Bungay Stanier

Seven questions that make you more useful in less time. 40 min.

For your goal

Fill the September cohort. Two of today’s threads feed it - the L&D rebound and the burnout signal. Lead with both in this week’s content.

Point the engine at something, and watch it dig.

It searches the live web, reads the sources, and writes you a cited brief. Then use the chat on the right to press it further.

live web

Dolvero Paid Ads on X

activebusiness90 days

Reading the conversation…

Launch Dolvero Paid Ads on X and grow Anteluca to a sustainable MRR

Dolvero is already generating high 4 figures monthly, and Anteluca is pre-launch; paid ads on X could accelerate growth for both products.

Next actions

Work on graphics for X ads

Notes

Product clarification

'Dolvero Paid Ads on X' means running ad campaigns on X to acquire Dolvero customers.
Not a service to sell to others.

Budget

$10 per day ad spend on X.
~$300/month, ~$900 for the 90-day period.
This is a lean test budget, validation phase not scale phase.

Customer economics

Average order: $273
LTV: $519
Room for CPA up to ~$50 and still break even within ~6 days on first order.

Proposed 3-phase structure

Phase 1 - Setup & Creative (Days 1-14): Finalize 3-5 ad creative concepts, set up X Ads account and tracking pixel, launch first campaign at $10/day.
Phase 2 - Test & Optimize (Days 15-45): Run 3-5 ad variations, pause worst performers weekly, target CPA below $50, add retargeting.
Phase 3 - Scale or Pivot (Days 46-90): If CPA under $40, increase budget to $20-30/day. If above $70, shift to organic or another channel.

The planner

Let's draft the first version of this plan. Ask me what you need to know - one thing at a time.

Will. Two things before we start.

First - I have a clear picture of Dolvero (prop firm, running, high 4 figures monthly) and Anteluca (pre-launch). But I need the specific product for "Dolvero Paid Ads on X." Is that a paid ad service you are building inside Dolvero to sell to other prop firms / traders, or is it a campaign you want to run to acquire Dolvero customers via X ads? That changes the entire plan.

Second - what is your budget for ad spend over the 90 days? Give me a number, even a rough one, so I can size the actions realistically.

Running Twitter (X) ads. Working on graphics

Good. So "Dolvero Paid Ads on X" means you are running ad campaigns on X to acquire Dolvero customers. Clear.

Now the budget. What can you spend per month on X ads for the next 90 days? Even a ballpark - $500, $2,000, $5,000? I need that to size the campaign structure and expected results.

It's like $10 per day

Good. $10/day = ~$300/month, ~$900 for the 90 days. That is a lean test budget. We will treat this as a validation phase, not a scale phase.

One more number to lock down: what is Dolvero's target customer acquisition cost (CAC) that works for you? If you know your average revenue per customer and conversion rate, we can set a target CPA for the ads. If not, give me your best guess - $20, $50, $100 per paying customer?

I don't know. $273 average order, and $519 LTV

Good numbers. With a $273 average order and $519 LTV, you have room to spend. At $10/day, even a $50 CPA is fine - you break even in under 6 days on first order and profit on LTV.

Now the plan structure. I propose we build it around three phases:

Phase 1 - Setup & Creative (Days 1-14)

Finalize 3-5 ad creative concepts (static images + short copy)
Set up X Ads account, tracking pixel, conversion goal (purchase)
Launch first campaign: $10/day, single ad set, broad targeting (traders, prop firm interest)

Phase 2 - Test & Optimize (Days 15-45)

Run 3-5 ad variations, pause worst performers weekly
Target CPA below $50. If above $100 after 2 weeks, pause and rethink creative
Add retargeting campaign for anyone who clicks but does not convert

Phase 3 - Scale or Pivot (Days 46-90)

If CPA is under $40 and volume is steady, increase budget to $20-30/day
If CPA is above $70 with no improvement, shift budget to organic content or another channel

Does that structure feel right? And do you have any ad creative ready beyond "working on graphics"?

sweet. put it in the plan

Good. That structure is now in the plan as a note - Phase 1, 2, 3 with dates and decision criteria.

Next: your first action. You are working on graphics. What is the specific deliverable and deadline? I suggest:

Action: Finalize 3 ad creative concepts for X ads by end of day Friday, 17 July.

That gives you three days to produce the first batch. We can start the ad account setup in parallel. Does that deadline work?